Interactive AR application for bringing paintings at the international art festival alive.
80%
of users visited the academy website
18k
downloaded the AR app
Artlife FEST
Partnering with the annual modern art festival Artlife Fest throughout four years we have been developing a mobile application with artworks in augmented reality.
Our long collaboration contributes to popularization of modern art, both in the classic and technological way.
The festival became the largest augmented reality event in Russia and showed unique results for such an experience: 30% of 60000 guests downloaded the app. This conversion is quite impressive for a phygital event for a broader audience.
Our long collaboration contributes to popularization of modern art, both in the classic and technological way.
The festival became the largest augmented reality event in Russia and showed unique results for such an experience: 30% of 60000 guests downloaded the app. This conversion is quite impressive for a phygital event for a broader audience.
Years: 2022, 2021, 2020, 2019, 2018
Partners: Artlife Fest
Duration: 3 months
Technologies: #AR #Unity #Vuforia #3D #ML
Partners: Artlife Fest
Duration: 3 months
Technologies: #AR #Unity #Vuforia #3D #ML
The mobile app guides users into a digital gallery, where they can watch more than 40 annually updated artworks from different countries.
THE APP
Intuitive interaction between the audience and the digital gallery is important to engage visitors and create a seamless experience.
By pointing a smartphone’s camera on paintings, users see how artworks start moving and go beyond the limits of reality, becoming a true living piece.
By pointing a smartphone’s camera on paintings, users see how artworks start moving and go beyond the limits of reality, becoming a true living piece.
The viewer becomes a part of the immersive experience through interacting with the paintings: by the clicks, phone rotations and even with voice.
Our task was to organically augment the author's original ideas and present them in a digital format. We used both 2D and 3D approaches and influenced viewers’ perception at different levels.
How it was in 2021?
How it was in 2020?
For time optimization we embraced the concept of Intelligence Amplification – collaboration of human and artificial intelligence.
AI helped our artists to create digital layers of paintings and make beautiful visualisations.
AI helped our artists to create digital layers of paintings and make beautiful visualisations.
NEURAL NETWORKS AESTHETICS
Neural network creating a photorealistic landscape from a sketch
GauGan
Neural network analyzing the style of an initial image and helping to transfer it to a desired object.
StyleTransfer
Tool for creating a morphing effect between several portraits.
ArtBreeder
Digital works come to life not only on the paintings, but also on the merchandise: t-shirts, bags, notebooks and a journal.
DIFFERENT MEDIA
As a part of our experiment we put our AR works into a virtual reality exhibition.
We strive to reuse our solutions and have recreated an immersive VR experience that touches and expands all the boundaries of perception.
We strive to reuse our solutions and have recreated an immersive VR experience that touches and expands all the boundaries of perception.
VR EXHIBITION
Location
Media
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Phygitalism Inc
Phygitalism Inc
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