Zemfiroom

En

Zemfiroom

An interactive website with stylized 3D visualization

Creating

a styled scene for Web

150k

website visitors after a week of intense promotion

As part of a collaboration with Yandex.Media services we participated in the creation of an immersive solution dedicated to the 20th anniversary of the first album of the singer Zemfira

Project site

Year: 2019
Client:Yandex. Media services
Duration:1 month
Tech: #Web #WebVR #Blender #ThreeJS #React #Reactnative #Substancepainter #GLTF #HandPaint

The cover of the artist's first album was our reference and inspiration. The entourage of a Russian apartment of the 90s, with a floral print on the walls, we transferred to digital format

While working on the project our goal was to create a website-based solution that combines 3D visualization and interactive mechanics. The stylization of the 3D scene played an important role for the on-point artistic representation of the room, in which Zemfira’s first album was recorded

We created the environment in Blender and further optimized it for the gltf web standard. The interaction part in the room was created on the three.js web engine, the interface was made with React/ReactNative. Considering all the peculiarities of web development, we have achieved a solution in which users could view the singer's room and search for Easter eggs connected with the artist’s works of those years